This is a very attractive website. It is the website of Bead Style Magazine, so the use of color plays an important role in its rhetoric. On the home page are shown many jewelry pieces for each category - the cover of the current issue, free projects for registered users, free projects for subscribers only, articles on different techniques, reader's challenge winner, etc. Also next to the words "Bead Style Magazine" is a beautiful necklace coming onto the page. There is a tab for almost anything you want to look up such as back issues, special issues, basics, videos on various techniques, resources, and the list continues. It is very easy to navigate and find just what you are looking for. The adds are all bead related - various online stores that sell beads such as Shipwreck Beads, Fire Mountain Gems and Beads, Goody Beads, Rings and Things, etc. The rhetoric is very persuasive in this website, especially in the way that it shows various jewelry projects that have captions like "make this now," or "under an hour," or "check out this project" for example.
http://beadsofbali.com
This is an example of an ugly website. The page is mostly white with a little color along the top. I mean, if their supposed to be showing their beautiful beads from Bali, they could at least have a nice looking, attractive website. It has a list of super deals, your shopping cart, and product index. It is very simple, almost too simple. There are hardly and examples or pictures of jewelry on the entire home page. If I was looking for beads and supplies and came across this website, I would probably go back to the Google search engine and try to find some other website that is more appealing to the eye. This website does not give me excitement about beads or jewelry. It is very dull and lacks visual rhetoric.
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