Myself: I enjoy the contrast between the black and white to red, I have always been drawn to flashy and eye catching objects. This advertisement seems to be just that with its vibrant red jersey and ball. I also can appreciate the patriotism emphasized in the action of the Chinese people holding up their soccer star Zheng Zhi. This is a very effective ad because it gets the people of China into cheering on their olympic soccer team.
Roger Federer: Roger's opinion of this ad would be positive because he is held in high esteem by his homeland, and tennis fans all around the world. Just like how Zheng Zhi is portrayed in the ad. He would appreciate in the way of respect because he has been in that same spot. He would pry feel that a confidence booster when competing on the global level is the fan base back home rooting for you.
My Father: The father's opinion would be of less favorable because he does not care for the sport of soccer. He has patriotism, but not for the nation of China. Even though I believe he would be attracted to the ad by the great contrast of color shown. This particular ad is only effective to those in China, because any normal person here is not interested in their soccer team.
In conclusion, depending on where your from and what your profession is the ad will vary in effectiveness. I am sure everyone is drawn to the catchy color scheme and overall design of the ad. But only those who are natives of China will enjoy the full effect that is meant to be symbolized.
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