Journal 2 - Three Perspectives

Me: The first thing that comes to mind when I look at this advertisement is the overall art used in this scene. All of the related Adidas adds look similar. The main soccer, basketball, or volleyball player is in the center of the advertisement wearing a deep red Adidas sport outfit. The background looks depressing to me since it is completely black and white. With the sky black and white too, it gives a gloomy appearance. I guess this gloominess is showing the results of communism. The people are under oppression, so they feel and look black and white. But they all look up to the player in red to support them and their ideas as they support he or she in winning the Olympics 2008 for China. The way the people are on the ad also looks strange to me. As they raise their hands towards the center person, they overall form a weird shape like some kind of modern art. They curve around under the person or persons in red as well as around the basketball hoop as in one of the ads. It just looks strange to me.

Jeremy Camp: I like these Olympic games, even as a musician and composer. This advertisement from Adidas is a cool twist on the layout to show people to support their country (in this case, China) by buying their clothes. It makes me want to have one of those outfits from Adidas too. I sense a feeling of oppression, probably the communism of China, from this advertisement. The black and white background gives a heavy feeling to those who look at this ad. The people's only hope seems to be their excited expressions as they support their chief player.

My Dad: I'm not really a sports person, but I do find an interest in the Olympic games. It is a great thing to do on your free time. I also like to talk about it with my co-workers who also watch the Olympic games too. I think it is a great way to support your country but just watching them. This advertisement draws ones attention to the center where the player, who is wear a red Adidas outfit. The expressions on the people's faces are strange looking. I think the contrast between the black and white background and the red Adidas outfit on the player is too strong. It is too much of an extreme. I think the red Adidas outfit on the player would still stand out even with a paleness of color on the background. The layout of the advertisement is so strange that I cannot concentrate on the meaning.