Saturday, September 11, 2010

Me, Kim Kardashian, & My Mom

Me: I really thought this was an interesting article. I honestly didn't even pay attention to that logo until i read this article and than looked it up right away. I thought creating a logo like that was extremly clever, he killed two birds with one stone. The logo made money for Adidas and it supported the Chinese olympic team. He used there national colors, and a black white contrast with red which drew attention to the logo. He also used there culture which also contributed to his successful, clever logo because it engaged his audiences pride and their emotions. I thought this was pretty cool !
Kim Kardashian: I didn't really pay attention to this add because it didn't really pertain to me nor was it about me. I also don't give that much thought towards small things like color contrast or logo methods, thats more for my manager. I am currently working on my logo, but it will be much easier to understand and it wont involve that much thought on my part to come up with.
My Mom: I thought this was an excellent marketing strategy.However, I think we should spend our time on more useful things other than logo's. It did serve the purpose Adidas was trying to accomplish, which i feel like was to bring in more money and less about support.

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